Poreč is a town and municipality on the western coast of the Istrian peninsula, in Istria County, Croatia. Its major landmark is the 6th-century Euphrasian Basilica, which was designated a UNESCO World Heritage Site in 1997.

The town is almost 2,000 years old and is set around a harbour protected from the sea by the small island of Sveti Nikola/San Nicola (Saint Nicholas). Its population of approximately 12,000 resides mostly on the outskirts, while the wider Poreč area has a population of approximately 17,000 inhabitants.

Today, tourist infrastructure is intentionally dispersed along the 37 km (23 mi) long coastline, between the Mirna River and the deep Lim valley. The south hosts self-contained centres like Plava Laguna ("Blue Lagoon"), Zelena Laguna ("Green Lagoon"), Bijela Uvala ("White Cove") and Brulo. To the north, mirroring centres are Materada, Červar Porat, Ulika and Lanterna. In the high season, the area's temporary population can exceed 120,000.

Poreč's heritage can be seen in the historic town centre, in museums and galleries hosted in houses and palaces, many of them still private homes as they have been for centuries. In the offseason, weekend visitors from Croatia, Slovenia, Austria and Italy visit the area. Sports complexes are developed and used year-round.